When thinking about sales, many people think of the hard sell, where the salesperson is focused on selling a product or service at all costs, in many cases retrofitting that product into a perceived or created need. It doesn’t work – in today’s episode, I enjoyed a fabulous conversation with Joel Stevenson, who also happens to run a podcast titled ‘The Hard Sell’ – however, it is the complete opposite to what we think. It is a great conversation, and one that I hope you enjoy listening to.

To connect with Joel and to listen to his podcast, please go to:

LinkedIn – https://www.linkedin.com/in/joelstevensongm/

Podcast – https://podcasts.apple.com/au/podcast/the-hard-sell/id1619135788