Sales is the lifeblood of any business, but it is fascinating to see the number of organisations that focus so much of their attention on their own products and services without learning the structural fundamentals as to what problem those products and services solve in the marketplace. The end result? Low conversion rates, and ultimately unrealised sales & revenue potential. In today’s episode, I speak with Gabe Lullo, the CEO of Alleyoop, a sales development as a service business which offers organisations the ultimate sales assist. Gabe has hired, trained and managed over 8,000 Sales Development Reps for companies such as Zoominfo, AWS and Adobe, to name a few, and offers incredible value in this conversation around sales development and improving conversion rates. I hope you enjoy the conversation as much as I did.

To connect with Gabe and to learn more about Alleyoop, please go to:

LinkedIn – https://www.linkedin.com/in/lullo/

Website – https://alleyoop.io/