In working with sales leaders and their teams, I often ask them to articulate their key sales values when it comes to delivering customer value. Many of them respond with common values such as integrity, customer focused or trust, however often find it difficult to go deeper through describing the key behaviours that sit underneath. Very rarely have I come across a sales team where they focus on sales values through the lens of what the customer expects of them. In today’s episode, I have the privilege of speaking with Dr. Philip Squire, the Co-Founder and CEO of Consalia, a UK based Sales Business School dedicated to improving sales performance through sales education and transformation. In this episode, Philip shares with me the key sales values and mindsets that customers expect of their sales people, based on extensive research. It is a phenomenal conversation that I trust you enjoy and gain significant value from.

To connect with Dr.Phil to learn more about Consalia, as well as taking The Mindset Survey, please go to :

Website – https://www.consalia.com/

The Mindset Survey – https://www.consalia.com/mindset-survey/

LinkedIn – https://www.linkedin.com/in/philipsquire/