What if the immersive web were the ultimate goal of Metas new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Read on

A worldwide survey of 7,000people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers

Scaling a B2B start-up globallysounds nice, but how do you do this? To find out, I interviewedD.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and Read on

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and Read on

The myths of innovation areubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts.Poor is the substance,

Blockchain technology is transforming the supply chain with limitless potential. Its strengthening connections, making it more secure and transparent. Therefore, its a gateway for consumers to hold

Make It Personal is the title of Adobes latest research on the subject of customer experience. In a nutshell, it concludes that its time to put CX stereotypes to rest Read on

Companies have been driving a wedge between them and their customers by misusing the personal consumer data theyve collected. This generates a level of mistrust and has even caused many Read on

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationshipwith social media, due to the many challenges facing the sector.We are at a pivotal point in

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought Id heard Darth Social and that he wanted to tell Read on