Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing busi

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate Read o

How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published Read on

This morningsnewsflashwas inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemedthe greatest place towork inTech.Other posts tell stories of employees dis

Digital marketing is going through a shift, and its app-driven product-led marketing more than digitaladvertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who

Customer communities arent for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay dHumires explained to us in this int

What is the current state of Sales Enablement in Europe and especially in the UK? A recent SeismicLXA survey carried out amongst 1,000 UK, German and French professionals produced some Read on

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. Read on

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: People With High Emotional Intelligence Ask 3 Key Questions to Become Read on

Social Selling is about strategy, its not about tools or tactics, letalone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers Read on