The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forresters Thomas Hussons Keynote at the Paris Retail Week 2023 Trade Show. A

The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. Whats more, the kind of data produced by marketing studies is u

AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and the fu

Visionary Marketing spoke with Katja Graisse co-founder of Balistikart, an independent digital creative agency to discuss the Incognito AI Influencer Project. We touch on the benefits and limitati

Breaking down silos is certainly digital transformations most common phrase and myth. If you havent heard this phrase repeated over and over again, chances are your government hasnt let you out o

Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question

Its this time of year, Adobe summit 2023 is taking place on June, 89 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place

Are digital experiences getting in the way of customers experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled Are Your Digital Tools Wasting Your Custo

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing busi