English language Visionary Marketing Podcasts
Latest Episodes
Commodity Markets Disrupted for the Sake of Fairness
Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy,
B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, Read on
Business Development Outsourcing as a tool against modern slavery
According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand.Todays head speaker Mat Boyle, a seasoned sales professional, shared his journey of
Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have inbusiness-to-business sales. Which doesnt mean its uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, Read
Digital advertising: 40% of inventory already cookieless
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and eve
Marketing Automation tips: Key Lessons From Successful Implementations
Judging by how marketers are evaluatingtheir own ability to implement marketingautomation tools, they seem to be in need of sound tips from a field expert.Omnichannel marketing automation brings su
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing St
Will Google Analytics be Banned in Europe? Not as easy as it seems
Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Read on
Will intermodal transport be the future of transportation by 2050?
Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or … Read on
Trust is at the heart of the digital economy
The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience … Read on