English language Visionary Marketing Podcasts

English language Visionary Marketing Podcasts


Latest Episodes

B2B marketers should strive to know their customers better
September 15, 2021

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear … Lire la suite

Never Mind The Bollocks Here’s The PUNK CX Customer Experience
August 18, 2021

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
July 19, 2021

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Lire la suite

B2B marketing: are we all potential opinion leaders?
July 14, 2021

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Lire la suite

The future of cryptocurrencies may not be the one you think
July 07, 2021

When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that … Lire la suite

Content marketing 2021 statistics: Semrush shows content is truly King
May 27, 2021

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Lire la suite

2021 luxury market update : it’s all about digital and China
April 21, 2021

What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing … Lire la suite

4 main ingredients for innovation in Silicon Valley
March 31, 2021

Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is … Lire la suite

Leadership: a “digital” transformation should be called transformation
March 29, 2021

A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who … Lire la suite

B2B Complex sales: how to convince buyers in 2021
February 17, 2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Lire la suite