English language Visionary Marketing Podcasts

English language Visionary Marketing Podcasts

Latest Episodes

Brands and social media: facing up to new challenges in 2022
September 21, 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in

Dark Social marketing: the elephant in the room
September 07, 2022

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell … Read on

Commodity Markets Disrupted for the Sake of Fairness
July 26, 2022

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy,

B2B vs B2C: why B2B matters and deserves more media coverage
July 18, 2022

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on

Business Development Outsourcing as a tool against modern slavery
July 13, 2022

According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of

Love thy salespeople and they will love your CRM system
June 23, 2022

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read

Digital advertising: 40% of inventory already cookieless
June 13, 2022

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and eve

Marketing Automation tips: Key Lessons From Successful Implementations
June 10, 2022

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings su

B2B Sharing Economy: A multi-trillion dollar market
April 27, 2022

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing St

Will Google Analytics be Banned in Europe? Not as easy as it seems
April 06, 2022

Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Read on