Can AI Replace Real Estate Relationships?

What if the secret to thriving with AI isn't learning to be more like a machine – but discovering how to be more authentically human?

That's the counterintuitive insight from Tara Christianson, who's spent over a decade helping agents navigate the intersection of technology and genuine connection. After delivering over 45 presentations across five Australian states, Tara has discovered something remarkable: the agents winning with AI aren't the ones replacing human touch with automation – they're the ones using technology to amplify their humanity.

What you’ll learn in this episode

• The "doorman fallacy" – why efficient doesn't always mean effective in client relationships

• How to use AI to analyse your Google reviews and craft a unique value proposition that actually resonates

• The three-pillar framework for digital presence: Talk, Listen, Engage (and why AI changes everything about execution)

Chapters

Resources Mentioned:

• ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)

• Perplexity - AI search and research tool (http://perplexity.ai)

• Claude - AI assistant for writing and analysis (http://claude.ai)

• Notion - AI-powered workspace for organisation (http://notion.so)

• HeyGen - Create AI avatar videos (http://heygen.com)

• Loom - Video messaging and AI features (http://loom.com)

• Signull on Substack - AI and tech insights (https://substack.com/)

Connect with Tara Christianson

• LinkedIn: https://www.linkedin.com/in/tchristianson/

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

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