How do you bring AI into your agency — without losing the personal touch that made you successful in the first place?

Kirstin Dunn started Semple Property Group from her dining room table back in 2013. Since then, she’s grown the business to over $54 million, all through strong relationships and exceptional service.

Now, she’s taking things to the next level — integrating AI tools across every part of her operation. In this episode, Kirstin shares how she’s saving hundreds of hours for her team while still delivering the standout service her clients love.

In this episode, you’ll learn:

• How one AI tool helped save 17+ hours per week

• The moment Kirstin realised AI could transform her workflows

• How to spot the right workflows for automation

• Which AI tools are powering her business today

• Her team-friendly for easy adoption

• Why she uses a one-in, one-out rule for AI subscriptions

• How she trains her team to get the most out of each new tool

Chapters:

Chapters

• 00:00:00 Introduction & AI in Business
• 00:00:33 Meet Kirsten Dunn
• 00:02:13 Early Adoption: Embracing AI & Overcoming Fears
• 00:04:49 AI Tools in Action: From Reviews to Inbox Management
• 00:08:46 Building an AI-Ready Team
• 00:10:49 Experimenting with AI Tools
• 00:12:53 Deep Dive: Using Go List & RiTA
• 00:18:30 Training, Quality Control & AI Ethics
• 00:23:02 Client Reactions & The Human Touch
• 00:26:31 Advice for AI Adoption in Real Estate
• 00:29:08 Final Reflections & Kirstin’s Recommendation To Take Action

Resources Mentioned:

• ChatGPT: https://openai.com/

• Fyxer AI: https://www.fyxer.com/

• Go List: https://www.golist.com.au/

• RiTA: https://www.cotality.com/au/products/rita

Connect with Kirstin Dunn

LinkedIn: https://www.linkedin.com/in/kirstin-dunn-7a92a631/

Semple Property Group: https://www.semplepg.com.au/

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