Elevate: The Official Podcast of Elite Agent Magazine

Elevate: The Official Podcast of Elite Agent Magazine


On Closer Inspection: Because someone has to say what everyone is thinking…

November 01, 2024

In this debut episode, the husband-and-wife team sit down together to tackle real estate’s spiciest conundrums (with actionable takeaways you can use immediately): Do nice guys really finish last? Is reality TV helping or hurting the industry? And should AI be making your phone calls?


1. In real estate, should you be a sweetheart … or a shark?

When Andy Reid’s article suggested being too nice in real estate might be leaving money on the table, it sparked a discussion about finding the sweet spot between people-pleasing and pure profit-chasing. Have you ever wondered where the line is between being too nice and too assertive? Sam and Mark unpack the concept of the “line of confidence” and what it really means.


2. Reality TV: Friend or Foe to the rest of us?

With “Listing Melbourne” hitting screens, Sam and Mark dissect whether these shows help or hurt the perception of the real estate industry. The show has the industry buzzing (and some agents fuming). Are these shows making agents all look like glamorous deal-closing machines or reinforcing every stereotype most people try to shake…


From unrealistic expectations to personal branding opportunities, this conversation gets real about reality TV’s impact on the profession. Plus, learn why being your area’s “Lady Whistledown” might be more valuable than any TV appearance.


3. Could AI Create a Billion-Dollar Solo Agent?

The future is knocking, but should we let the robots answer? Sam and Mark tackle the provocative question of whether AI could enable the first billion-dollar solo agent and, more importantly – what that means for the human touch in real estate.


Behind the Scenes

That awkward moment when Sam got invited to the “Listing Melbourne” premiere… and missed it because she didn’t check the time on the invite!