In the latest episode of the Elevate Podcast, guest host Steve Carroll had the privilege of sitting down with Paul Curtin, co-founder of Place and one of Queensland’s leading real estate figures.

Paul has played a key role in transforming Place from a small operation of just four offices into one of the most significant real estate brands in Australia, with nearly twenty locations today.

For anyone in real estate, Paul’s experience is a treasure trove of insights—from growth strategies to leadership approaches that focus on building a strong, motivated team.

Paul shares his perspective on staying ahead in an ever-changing industry, discussing the importance of early adoption of new tools and ideas.

Whether it’s embracing digital marketing over traditional newspapers or creating brand visibility with innovative touches like branded Minis—Paul’s journey offers real examples of how to keep pushing boundaries.

He speaks candidly about some of the missteps along the way, including the lessons learned from opening new offices and the risks of expansion, reinforcing the idea that progress often involves trial and error.

“Salespeople are a bunch of liquorice all sorts… It’s not a government-type environment where you’re dealing with similar personality types like doctors or lawyers. We have a very, very diverse array. So that creates challenge, but it also creates your opportunity because if you can get people to notice your messaging, then that gives you an edge in the market.” – Paul Curtain

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2. The power of early adoption in real estate innovation.
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3. How Place Real Estate grew from 4 offices to nearly 20.
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4. The importance of staying transactional as a leader in real estate.
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5. Creative approaches to team meetings and communication.
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6. Lessons learned from early business setbacks and expansion.
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7. Place’s strategy for growth leading up to the 2032 Brisbane Olympics.
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8. The value of clear communication in maintaining work-life balance.
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9. Insights on the current and future state of the Brisbane property market.
   Timestamp: 22-minutes
   
10. The benefits of a deregulated real estate industry.
    Timestamp: 30-minutes
    
11. The importance of adaptability in real estate, regardless of market conditions.
    Timestamp: 31-minutes
    

Place Real Estate
Paul Curtain on LinkedIn
Foxtons

Leadership and innovation are essential in real estate. During an engaging conversation with Paul Curtin, a leading figure in the industry, we gained valuable perspectives on his leadership experience and strategies that continue to influence the field. Hosted by Steve Carroll, this episode of the Elevate Podcast explores past challenges, current methods, and future aspirations.

Understanding Diversity in Sales Teams

Paul Curtin highlighted the diverse nature of sales teams. Unlike more uniform fields such as law or medicine, real estate teams often consist of a wide mix of personalities. While this diversity can bring about challenges, it also presents unique opportunities. Paul notes that engaging with such varied individuals can offer a competitive advantage in the marketplace.

Early Adoption and Execution

A key theme throughout Paul’s discussion was early adoption. From investing in ventures early on to embracing digital transformation in real estate marketing, his decisions frequently involved assessing risks and making bold moves. His focus on implementation has been central to his success, demonstrating the importance of execution alongside innovation.

Lessons from Failure

Paul’s reflections on setbacks show humility and a readiness to learn. One notable difficulty involved an ambitious expansion that encountered several obstacles, yet these experiences taught him resilience and adaptability. The importance of learning from failure is summed up by the saying, “Success happens if failure teaches,” highlighting the continuous development required in leadership.

Impact of Creative Strategies

Creativity has always been one of Paul’s strengths. This is evident in his innovative approach to traditional practices, such as transforming team meetings into ‘speed dates’ to increase engagement. His ability to introduce creative solutions into the real estate process shows his belief that traditional structures can always be improved.

The Vision for 2032 and Beyond

Looking ahead, Paul and his team have set a strategic vision that aligns with broader developments in Brisbane, particularly with the upcoming Olympic Games. While the Games offer new potential, his focus remains on a long-term strategy centred around quality service and ongoing expansion throughout Brisbane.

Reflections on Regulation and Industry Practices

While some call for greater regulation in real estate, Paul values the industry’s relatively flexible nature. This allows for more creative and adaptable business practices, encouraging an environment where innovative leaders can thrive. He also reflects on industry practices, such as the popularity of auctions, noting that context and execution are more important than simply following traditional methods.

Final Thoughts: Embracing Relationships and Growth

As the conversation drew to a close, the significance of maintaining strong industry relationships was emphasised. Paul and Steve reflected on past experiences, highlighting the collaborative spirit that is vital for success in real estate. The discussion frames leadership in the industry as a process driven by creativity, adaptability, and a willingness to embrace change.

Summary

Paul Curtin’s insights highlight the dynamic nature of the real estate industry. By embracing diversity, pursuing early adoption, and learning from setbacks, leaders like Paul continue to set benchmarks in leadership. This episode of the Elevate Podcast not only provides a look into Paul’s exceptional career but also offers valuable lessons for those in the field. For further strategies and insights, subscribing to Elevate and engaging with real estate leaders remains a valuable resource.

Q: Who is Paul Curtin?
A: Paul Curtin is a well-known figure in the real estate industry, recognised for his innovative leadership and strategic approach. In this podcast episode, he shares his experiences and the strategies that have shaped his success.

Q: What were some of the key themes discussed in the podcast?
A: The podcast touched on several important topics, including:

• 
  
• The importance of diversity in sales teams.
  
• Early adoption of new ideas and technologies in real estate.
  
• Lessons learned from setbacks and failures.
  
• The role of creativity in improving traditional business practices.
  
• Paul’s vision for the future of real estate, particularly in Brisbane.
  

Q: How does Paul Curtin view diversity in real estate sales teams?
A: Paul emphasised that real estate teams often consist of a diverse range of personalities. While this diversity can create challenges, it also offers unique opportunities for growth and innovation. Engaging a wide variety of people can provide a competitive advantage in the market.

Q: What is Paul Curtin’s approach to innovation in real estate?
A: Paul is known for adopting new ideas early on, particularly in areas like digital transformation and innovative marketing techniques. His success comes from balancing risk-taking with a strong focus on effective execution.

Q: What lessons did Paul Curtin share regarding failure?
A: Paul reflected on the importance of learning from setbacks, recounting an ambitious expansion that did not go as planned. He highlighted resilience and adaptation as key factors in turning failure into future success, summarised by the phrase, “Success happens if failure teaches.”

Q: How does Paul use creativity in his leadership approach?
A: Paul has introduced creative solutions to traditional practices, such as turning team meetings into ‘speed dates’ to boost engagement. His innovative mindset demonstrates his belief that established methods can always be improved for better results.

Q: What is Paul’s vision for the future of real estate, particularly in Brisbane?
A: Looking ahead, Paul has a long-term strategic vision that aligns with broader developments in Brisbane, including the upcoming Olympic Games. His focus remains on delivering high-quality service and expanding his operations throughout the city.

Q: What are Paul Curtin’s views on regulation in real estate?
A: While some advocate for heavier regulation, Paul values the flexibility in the current system. He believes that the relatively deregulated nature of real estate allows for more creativity and adaptability, which fosters innovation and success.

Q: How can I listen to more episodes of the Elevate Podcast?
A: You can subscribe to the Elevate Podcast on your preferred podcast platform to stay updated on future episodes and insights from industry leaders.

Q: Where can I find more information or engage with real estate professionals?
A: To gain further insights and connect with professionals in the real estate industry, you can sign up for the Elevate Podcast newsletter and follow their content for valuable tips and strategies.