Samantha Lloyd (Co-Founder and Managing Director, Skeleton Krew) on how B2B marketers can create an effective content distribution plan that helps to drive sales. Samantha also talks about the importa

Joel Klettke (Founder, Case Study Buddy) talks about how to create case studies and video testimonials that sell in B2B. He explains why storytelling from the customers point of view is paramount and

Jason Westgeest (Marketing and Innovation Manager, Guardian Chemicals) on what it takes to stand out in a specialized B2B industry. During our conversation, he talks about why many companies use a ris

Deanna Shimota(CEO,GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has

Jasmine Martirossian (Chief Marketing Officer and Chief People Officer, Mercury) talks about the biggest challenges that B2B marketers face. She elaborates on the mistakes that B2B marketers should av

Global events expert Muhammad Younas (Founder and CEO, vFairs) talks about the latest trends in the B2B events industry and how B2B marketers can capitalize on these. He also elaborates on the mistake

Jim Kraus (President, Buyer Persona Institute) talks to us about how buyer personas can and should be leveraged by marketing and sales teams. He talks about the top challenges facing marketers today a

Martech expert Dan Radu (President & Founder, Macromator) talks about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a compa

Ren Agarwal (CEO, StoryAZ Studio) helps to debunk some myths around AI and content marketing. Ren talks about the importance of leading with strategy and research, and how content marketers can levera

Ali Schwanke (CEO & Founder, Simple Strat) discusses the importance of growing B2B platforms to organizations and what mistakes marketers need to avoid. She also elaborates on the different components