B2B Marketers on a Mission
Latest Episodes
Ep. 72: How to Leverage Paid Advertising for Better Results – Interview w/ Dmitrii Kustov
Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid.
Ep. 71: How to Improve B2B Content Marketing for Revenue – Interview w/ Yaagneshwaran Ganesh
Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.
Ep. 70: How to Develop Quality Content Using AI – Interview w/ Pankil Shah
AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a strategy first approach is imperative, and AI trends that B2B markete
Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero
Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.
Ep. 68: How B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce Edelen
Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that
Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin
James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it
Ep. 66: How to Improve Your SEO and Get Better Results – Interview w/ Ryan Morgan
Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why its important to use a strategy first approach, and
Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt
Liz Fendt (Global Chief Marketing Officer, TV SD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversit
Ep. 64: How to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter Zepeda
Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future o
Ep. 63: How to Build Remote Marketing Teams that Perform – Interview w/ Briannah Fisher
Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right s