James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on what mistakes to avoid, the importance of strategy

Matt Young (Chief Executive Officer, UserVoice) on where the great misalignment between product and marketing teams lies, what bridge building tactics they can implement for better collaboration, an

Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) on why people in B2B organizations need to develop their personal brands, some mistakes to avoid, and the benefits of creating goo

Julius Solaris (VP of Marketing Strategy Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to

Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence rev

Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that hes been successfully teaching B2B service companies to generate more qualified leads and revenue from

Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid.

Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.

AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a strategy first approach is imperative, and AI trends that B2B markete

Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.