B2B Marketers on a Mission
Latest Episodes
Ep. 22: Strategic Role of Fintech in the Ever-evolving Finance Industry – Interview w/ Victor Salinas García
Victor Salinas García (CEO, Aiontech) explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, and how the management and analysis of data will be
Ep. 21: Getting Legal Advice that Aligns with Your Long-Term Success – Interview with Jonathan Ip
Jonathan Ip (Founder, Iterative Law) discusses the importance for B2B companies / entrepreneurs / startups to seek legal counsel and advice at the start of their endeavors, what mistakes to avoid, and
Ep. 20: B2B Sales: Create Success with Trust, Credibility, and by Asking Better Questions – Interview with Marcus Chan
Marcus Chan (President & Founder, Venli Consulting Group) shares insights and tips that everyone in B2B sales can immediately implement. He talks about the challenges that B2B salespeople face, resist
Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strat
Ep. 18: Creating Greater Organizational Success through Better Sales & Marketing Alignment – Interview with Nick Bennett
Nick Bennett (Director of Field Marketing, Logz.io) elaborates on what causes misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as w
Ep. 17: Helping B2B Companies to Scale Revenue using a Full-Funnel Approach - Interview with Andrei Zinkevich
B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. The right way to use aut
Ep. 16: Creating Opportunity and Disrupting a Traditional B2B Industry - Interview with Rajat Jain
Rajat Jain (Founder, EOXS) talks about his journey as a tech entrepreneur, and how he identified a gap in an industry that is traditionally dominated by global conglomerates – steel.
Ep. 15: Interview with Mrunal Nagrecha
Taking One’s Ability to Solve Complex Problems to a Whole New Level
Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.
Ep. 13: Contact Marketing: Getting a Meeting with Anyone (Part 2) - Interview with Stu Heinecke
Stu Heinecke shares insightful and engaging ways to get a meeting with the right persons and prospects. Stu also talks about his new book, where he discusses his latest business methodology whose insp