We have a soul-searching and insightful discussion with Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal branding and thought leadership for B2B founders. In our conversation, Kasey elaborates on why she believes that personal branding has now become more important than ever, how entrepreneurs can become thought leaders in their space to grow their business, and why everyone should be strategic about running a podcast or be featured in them.