Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach

SaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is,

B2B SaaS marketing leader Brandon Ring on how teams can leverage HubSpot for B2B marketing success. Brandon discussed why teams are setting themselves up for failure if they dont fully utilize HubSp

Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful con

Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a

James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced bu

Rai Cornell (Founder & CEO, Cornell Content Marketing) on how to get 90% pre-sold buyers using psychology-driven marketing. Rai advised against using manipulative tactics and emphasizes the power of

Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value,

Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She

Aya Saad (CEO, Vivian Agency) on how B2B companies can effectively utilize affiliate and influencer programs to propel growth. Aya highlighted what she believes the untapped opportunities are for B2