Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized

B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) on how to implement better B2B email marketing campaigns. Jamie discussed the untapped potential of email marketing and the importance of

Jessica Deckinger (Operating Partner, Clearhaven Partners) on how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common miscon

Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also pro

Dale Thomas (Founder, ActionableOps) on how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes.

Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIns untapped potential is and what pitfalls to a

Jessica Malnik (Founder, JM Content Group) on how marketers can build a content moat that creates lasting results for B2B brands. She talked about why she thinks the current B2B content marketing play

James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyers journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid

Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the t

Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) on how marketers can leverage social selling through brand ambassadorship. Dilara explained the importance of personalization and