B2B Marketers on a Mission
Ep. 26: How B2B companies can leverage the power of e-commerce platforms - Interview w/ Jay Desai
On this week’s episode, we explore the ever-growing and expanding world of B2B e-commerce with Jay Desai (Head of Growth, Trend.io). During this incredibly informative conversation, Jay explains why it’s imperative to have a continuous growth mindset, how creativity plays a vital role at an early-stage startup, why B2B companies thinking about e-commerce should draw inspiration from B2C, and the importance of constantly getting market validation.