B2B Marketers on a Mission

B2B Marketers on a Mission


Ep. 9: Interview with Boon Lai

August 12, 2020

Exceptional Leadership in Marketing

We have an extremely engaging, eye-opening as well as in-depth discussion with Boon Lai (Vice President of Global Marketing, Cisco). During this interview, Boon talks about some recent marketing trends as well as his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance of diversity and inclusion within organizations, and how stereotypes and prejudice have  motivated him to succeed and become a truly remarkable marketing leader.