The Pivotal Role of Branding in B2B

In this interview, we have an engaging as well as passionate discussion with Steve Watt (Vice President of Marketing, Grapevine6). Steve talks to us about the importance of branding in B2B: How it helps companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.