B2B Marketers on a Mission

B2B Marketers on a Mission


Ep. 1: A Solution-Focused Perspective - Interview with Alan Kay

June 11, 2020

In our very first episode, we sit down with Alan Kay (Principal, Glasgow Group) to talk about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.