B2B Marketers on a Mission
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Latest Episodes
Ep. 142: How to Leverage Podcasts as Part of Your B2B Marketing Strategy
Robb Conlon (Founder, Westport Studios) on how companies can incorporate podcasts into their marketing strategy. Robb discussed why there are many untapped opportunities in B2B podcasting and which pi
Ep. 141: How B2B Companies Can Leverage SMEs for Strategic Differentiation
Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why the rise of the SME is already here and what pitfalls
Ep. 140: How B2B Marketers Can Build Greater Trust
Gee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understandi
Ep. 139: How to Develop the Right Personas for Better B2B Content
Naomi Soman (Founder, Storylogick Consulting) on how B2B marketers can develop the right personas to adapt the B2B messaging across the funnel. Naomi highlighted the pitfalls to avoid and how marketer
Ep. 138: How to Create Truly Differentiated B2B Content
Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importa
Ep. 137: How to Market Complex Products to Engineers
Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better ins
Ep. 136: How To Create a B2B Website for Revenue, Not Vanity
Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the deadly sins of B2B websites, how to fix them, and which SEO pitfalls to avo
Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts
Robin Schaffer (Principal AR Consultant, Schaffer AR) on how smart B2B marketers can start conducting outreach to analysts. She talked about what relationships with analysts entail. She also elaborate
Ep. 134: How B2B Companies Can Leverage Partnerships for Growth
Joran Hofman (Founder, Reditus) on how B2B companies can help to build trust through partnerships. During our conversation, Joran discussed the pitfalls to avoid, what is needed for an effective partn
Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results
Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why its important to start with a campaign