Does selling sometimes feel like you’re pushing prospects too hard? Closing more HVAC jobs can be stress-free for you and your customers when you lead with their priorities and turn selling into problem-solving.

This week on Cracking The Code, David Holt, Contractor University’s General Manager and a former contractor, demonstrates his proven stress-free HVAC sales process that makes it easier to close jobs right at the kitchen table. See how a simple, customer-first conversation can build trust, uncover real priorities like safety, health, comfort, and efficiency, and turn selling into educating—helping you land more jobs with confidence.