Cracking the Code

Latest Episodes
Avoiding the Biggest Recruiting Mistakes
Hiring the right people is hard enough. What happens when the wrong person is already on your team? In this weeks episode, Contractor University faculty members Drew Cameron and Gary Elekes dive into
Driving Operational Maximization
Do you know how to maximize your operations during the summer rush? It starts with aligning your people, processes, and priorities then turning every opportunity into measurable results. In this epi
Leadership That Drives Brand Trust
Customers dont sit in on staff meetings, and they wont study your mission statement, but they feel the effects of how your business runs every time they interact with your team. In this weeks episo
Chasing Greatness: Becoming an Industry GOAT
The best contractors arent just skilled theyre hungry, humble, and always leveling up. Going from a profitable business to a leader in the industry takes more than discipline. In this weeks episo
The Psychology Behind Buying HVAC: Part 2
The best in-home sales strategies arent flashy. Dont think high-tech, think high-touch. With thoughtful, structured, customer-first selling techniques your team will close more sales without being p
The Psychology Behind Buying HVAC: Part 1
What really makes homeowners say Yes, when making HVAC purchasing decisions? Its not always about the price its about the feeling behind your purchase. Even when homeowners trust the contractor
Top 10 Critical KPIs for Contractors: Part 2
Is Your Business Focused on the Right Numbers? Not all metrics are created equaland if youre tracking the wrong ones, you could be missing key opportunities for growth. Real success comes from measu
Top 10 Critical KPIs for Contractors: Part 1
Are you measuring what really matters in your business? Achieving financial success in your business is built on understanding what functions truly move the needle. That starts with knowing which key
Building a Prosperity Mindset: Part 2
Whats holding you back from reaching your full potential in business? Success requires concentration on even the smallest processes and aspects of your company. But to truly unlock that success, you
Building a Prosperity Mindset: Part 1
What separates a struggling contractor from one who builds a thriving business? Its not just technical skills or a business degree, its mindset. A prosperity mindset doesnt just help you close more