Cracking the Code

Latest Episodes
Earn Homeowner Confidence with Third-Party Certifications
How do you differentiate yourself in the market and stand out as a quality provider? Having high standards isnt enough. Getting third-party appraisals and certifications can dramatically increase you
Selling Your Business: Top 10 Insights from an Expert Broker
Are you considering selling your business but unsure about the market? Do you know when the best time to start planning your exit strategy is? Learn the importance of planning for a sale from the begi
The “Why” Behind Your Business
Does your company have a greater purpose that your team can get behind? What truly drives your business? The Why behind your company gives a foundation to shape your culture, strengthen your communi
Finding Good People: The Technician Edition
In the contracting industry you often hear I cant find good people! Its time to change the narrative. With a projected 21% increase in technician demand this year alone, now is the perfect time to
Qualifying and Setting Sales Leads, Part 2
Are you tired of pouring time and resources into leads that just dont convert? Save time and money while closing more leads. Its more manageable than you might think! In this weeks episode of Crack
Qualifying and Setting Sales Leads, Part 1
Maximize your sales potential by mastering lead qualification and setting! Dont chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualify
Recruiting & Retention for Results
Making thoughtful, strategic hiring decisions is crucial for every contractor. In fact, hiring the wrong staff can cost businesses up to 30% of an employees first-year earnings! This week, Drew Camer
All About Indoor Air Quality, Part 4
Poor indoor air quality causes or aggravates 50% of all illnesses. That means that offering indoor air quality solutions to your customers isnt just a best practice its nearly an obligation. But h
All About Indoor Air Quality, Part 3
What if the air inside your customers homes was 100x more polluted than the air outside? Wouldnt that concern them? And wouldnt it provide you, as an HVAC professional, an important avenue to furth
All About Indoor Air Quality, Part 2
We cannot live without air its the most important thing for every single one of us. So of course its the most important thing for your customers. And one of the best ways you can serve them is by