Cracking the Code

Latest Episodes
AI That Builds Better Customer Journeys
Everyones talking about AI, but heres the truth it wont replace people and it wont replace critical thinking. The real competitive edge comes from using AI to inform and elevate your customers
How Video and Training Led to 3X Business Growth
Tripling a business doesnt happen overnight. For Barron Heating, AC, Electrical & Plumbing, it came from two core commitments: finding the right people and building the right systems. Video became th
The Three Keys to Lasting Success
Whos really running your business and what should you focus on? How should you think about finances? The answers to these fundamental questions are often more straightforward than we make them out to
The Entrepreneur’s Journey
Being an entrepreneur isnt for the faint of heart. Running your own business means long days that stretch far beyond a 40-hour work week, tackling challenges head-on, and sometimes feeling like your
Stress-Free HVAC Sales Process That Works
Does selling sometimes feel like youre pushing prospects too hard? Closing more HVAC jobs can be stress-free for you and your customers when you lead with their priorities and turn selling into probl
Interview Questions to Find A+ Employees
Does your interview process get the right people in the right roles? This week, Drew Cameron and Gary Elekes build on last weeks discussion about recruiting mistakes, sharing practical strategies for
Avoiding the Biggest Recruiting Mistakes
Hiring the right people is hard enough. What happens when the wrong person is already on your team? In this weeks episode, Contractor University faculty members Drew Cameron and Gary Elekes dive into
Driving Operational Maximization
Do you know how to maximize your operations during the summer rush? It starts with aligning your people, processes, and priorities then turning every opportunity into measurable results. In this epi
Leadership That Drives Brand Trust
Customers dont sit in on staff meetings, and they wont study your mission statement, but they feel the effects of how your business runs every time they interact with your team. In this weeks episo
Chasing Greatness: Becoming an Industry GOAT
The best contractors arent just skilled theyre hungry, humble, and always leveling up. Going from a profitable business to a leader in the industry takes more than discipline. In this weeks episo