Cracking the Code

Cracking the Code


Latest Episodes

Avoiding the Biggest Recruiting Mistakes
August 24, 2025

Hiring the right people is hard enough. What happens when the wrong person is already on your team? In this weeks episode, Contractor University faculty members Drew Cameron and Gary Elekes dive into

Driving Operational Maximization
August 18, 2025

Do you know how to maximize your operations during the summer rush? It starts with aligning your people, processes, and priorities then turning every opportunity into measurable results. In this epi

Leadership That Drives Brand Trust
August 11, 2025

Customers dont sit in on staff meetings, and they wont study your mission statement, but they feel the effects of how your business runs every time they interact with your team. In this weeks episo

Chasing Greatness: Becoming an Industry GOAT
August 03, 2025

The best contractors arent just skilled theyre hungry, humble, and always leveling up. Going from a profitable business to a leader in the industry takes more than discipline. In this weeks episo

The Psychology Behind Buying HVAC: Part 2
July 27, 2025

The best in-home sales strategies arent flashy. Dont think high-tech, think high-touch. With thoughtful, structured, customer-first selling techniques your team will close more sales without being p

The Psychology Behind Buying HVAC: Part 1
July 20, 2025

What really makes homeowners say Yes, when making HVAC purchasing decisions? Its not always about the price its about the feeling behind your purchase. Even when homeowners trust the contractor

Top 10 Critical KPIs for Contractors: Part 2
July 13, 2025

Is Your Business Focused on the Right Numbers? Not all metrics are created equaland if youre tracking the wrong ones, you could be missing key opportunities for growth. Real success comes from measu

Top 10 Critical KPIs for Contractors: Part 1
July 07, 2025

Are you measuring what really matters in your business? Achieving financial success in your business is built on understanding what functions truly move the needle. That starts with knowing which key

Building a Prosperity Mindset: Part 2
June 29, 2025

Whats holding you back from reaching your full potential in business? Success requires concentration on even the smallest processes and aspects of your company. But to truly unlock that success, you

Building a Prosperity Mindset: Part 1
June 22, 2025

What separates a struggling contractor from one who builds a thriving business? Its not just technical skills or a business degree, its mindset. A prosperity mindset doesnt just help you close more