Cracking the Code

Cracking the Code


Latest Episodes

Top 5 Ways to Maximize Sales with Payment Plans: Part 2
April 27, 2025

Do your customers understand how todays purchasing decision shapes future savings and support? When you shift the conversation from convoluted payment plans to long-term value, customers feel more at

Top 5 Ways to Maximize Sales with Payment Plans: Part 1
April 20, 2025

Nobody likes surprise costs, especially in the thousands. With 70% of customers using payment plans for their purchase and spending 110% more on average when they do, flexible payment solutions arent

Scaling Your Business for Sustainable Growth: Part 2
April 13, 2025

Struggling to scale your business effectively? Youre not alone. Overwhelmed teams with communication and workflow breakdowns can hinder sustainable growth. Drive transformation by changing your cultu

Scaling Your Business for Sustainable Growth: Part 1
April 06, 2025

Do you know what gaps might hinder your companys growth? Transitioning from a startup with a few employees to a multi-million-dollar business is about more than just scaling operations its about t

Earn Homeowner Confidence with Third-Party Certifications
March 30, 2025

How do you differentiate yourself in the market and stand out as a quality provider? Having high standards isnt enough. Getting third-party appraisals and certifications can dramatically increase you

Selling Your Business: Top 10 Insights from an Expert Broker
March 23, 2025

Are you considering selling your business but unsure about the market? Do you know when the best time to start planning your exit strategy is? Learn the importance of planning for a sale from the begi

The “Why” Behind Your Business
March 16, 2025

Does your company have a greater purpose that your team can get behind? What truly drives your business? The Why behind your company gives a foundation to shape your culture, strengthen your communi

Finding Good People: The Technician Edition
March 09, 2025

In the contracting industry you often hear I cant find good people! Its time to change the narrative. With a projected 21% increase in technician demand this year alone, now is the perfect time to

Qualifying and Setting Sales Leads, Part 2
March 02, 2025

Are you tired of pouring time and resources into leads that just dont convert? Save time and money while closing more leads. Its more manageable than you might think! In this weeks episode of Crack

Qualifying and Setting Sales Leads, Part 1
February 24, 2025

Maximize your sales potential by mastering lead qualification and setting! Dont chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualify