Cracking the Code

Cracking the Code


Latest Episodes

Earn Homeowner Confidence with Third-Party Certifications
March 30, 2025

How do you differentiate yourself in the market and stand out as a quality provider? Having high standards isnt enough. Getting third-party appraisals and certifications can dramatically increase you

Selling Your Business: Top 10 Insights from an Expert Broker
March 23, 2025

Are you considering selling your business but unsure about the market? Do you know when the best time to start planning your exit strategy is? Learn the importance of planning for a sale from the begi

The “Why” Behind Your Business
March 16, 2025

Does your company have a greater purpose that your team can get behind? What truly drives your business? The Why behind your company gives a foundation to shape your culture, strengthen your communi

Finding Good People: The Technician Edition
March 09, 2025

In the contracting industry you often hear I cant find good people! Its time to change the narrative. With a projected 21% increase in technician demand this year alone, now is the perfect time to

Qualifying and Setting Sales Leads, Part 2
March 02, 2025

Are you tired of pouring time and resources into leads that just dont convert? Save time and money while closing more leads. Its more manageable than you might think! In this weeks episode of Crack

Qualifying and Setting Sales Leads, Part 1
February 24, 2025

Maximize your sales potential by mastering lead qualification and setting! Dont chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualify

Recruiting & Retention for Results
February 16, 2025

Making thoughtful, strategic hiring decisions is crucial for every contractor. In fact, hiring the wrong staff can cost businesses up to 30% of an employees first-year earnings! This week, Drew Camer

All About Indoor Air Quality, Part 4
February 09, 2025

Poor indoor air quality causes or aggravates 50% of all illnesses. That means that offering indoor air quality solutions to your customers isnt just a best practice its nearly an obligation. But h

All About Indoor Air Quality, Part 3
February 02, 2025

What if the air inside your customers homes was 100x more polluted than the air outside? Wouldnt that concern them? And wouldnt it provide you, as an HVAC professional, an important avenue to furth

All About Indoor Air Quality, Part 2
January 26, 2025

We cannot live without air its the most important thing for every single one of us. So of course its the most important thing for your customers. And one of the best ways you can serve them is by