Cracking the Code

Cracking the Code


Latest Episodes

Turn HVAC Vendors Into Growth Partners
January 11, 2026

If your manufacturer or distributor relationship only starts when you need equipment and ends when the invoice is paid youre missing some real growth opportunities. The trades are being reshaped by

Attract & Keep Top Talent in Home Services
January 04, 2026

Still stuck in a cycle of posting jobs, waiting, and disappointing results? For many contractors, hiring feels unpredictable with changing labor markets, employee expectations, and stale job postings.

Compensation Plans That Actually Drive Performance
December 14, 2025

Are you incentivizing performance effectively? Most pay plans look good on paper but fail in the real world because theyre too slow, too complicated, or reward the wrong things. On this episode of Cr

Winning $60K Jobs Overnight with Light Commercial
December 08, 2025

Many contractors overlook the easiest path to bigger tickets and faster closes: light commercial jobs. When a business loses heating or cooling, they cant wait they shut down. That urgency turns wh

The 60-Second Rule: 2X Lead Conversions
December 01, 2025

Is your follow-up speed costing you thousands in missed revenue? Studies show that if you dont reach a new lead within a minute, your chances of converting it drop by more than half. In todays world

AI and the New HVAC Leads Game
November 16, 2025

How are you performing on lead generation? Many contractors still think lead generation is about ranking on Google and bidding on the right keywords. But the game has changed. Youre not marketing to

Double Growth with Better Booking
November 09, 2025

Whats the fastest path to double your business growth? Chad Petermen, President & CEO of Peterman Brothers, says its mastering your call center! Most contractors already have good lead volume, but t

Building a Buyer-Ready HVAC Business From a M&A Expert
November 02, 2025

Selling an HVAC business isnt just a financial milestone. Its a legacy moment that reflects your leadership and the culture youve built. Successful exits happen when owners prepare early and treat

How Menu Pricing Unlocks Trust, Transparency & Sales
October 26, 2025

Too many contractors still rely on quote-driven sales processes that often cause confusion and slow sales momentum, sometimes to a screeching halt. This week on Cracking the Code, Drew Cameron and Rus

How Wowing Customers Led to $60 Million in Annual Revenue
October 19, 2025

Building a strong customer base is great, but building a referral fan base is transformative. Companies that master unforgettable customer service every time can see remarkable growth. On this episode