Cracking the Code

Cracking the Code


Latest Episodes

AI That Builds Better Customer Journeys
October 05, 2025

Everyones talking about AI, but heres the truth it wont replace people and it wont replace critical thinking. The real competitive edge comes from using AI to inform and elevate your customers

How Video and Training Led to 3X Business Growth
September 28, 2025

Tripling a business doesnt happen overnight. For Barron Heating, AC, Electrical & Plumbing, it came from two core commitments: finding the right people and building the right systems. Video became th

The Three Keys to Lasting Success
September 21, 2025

Whos really running your business and what should you focus on? How should you think about finances? The answers to these fundamental questions are often more straightforward than we make them out to

The Entrepreneur’s Journey
September 14, 2025

Being an entrepreneur isnt for the faint of heart. Running your own business means long days that stretch far beyond a 40-hour work week, tackling challenges head-on, and sometimes feeling like your

Stress-Free HVAC Sales Process That Works
September 07, 2025

Does selling sometimes feel like youre pushing prospects too hard? Closing more HVAC jobs can be stress-free for you and your customers when you lead with their priorities and turn selling into probl

Interview Questions to Find A+ Employees
August 29, 2025

Does your interview process get the right people in the right roles? This week, Drew Cameron and Gary Elekes build on last weeks discussion about recruiting mistakes, sharing practical strategies for

Avoiding the Biggest Recruiting Mistakes
August 24, 2025

Hiring the right people is hard enough. What happens when the wrong person is already on your team? In this weeks episode, Contractor University faculty members Drew Cameron and Gary Elekes dive into

Driving Operational Maximization
August 18, 2025

Do you know how to maximize your operations during the summer rush? It starts with aligning your people, processes, and priorities then turning every opportunity into measurable results. In this epi

Leadership That Drives Brand Trust
August 11, 2025

Customers dont sit in on staff meetings, and they wont study your mission statement, but they feel the effects of how your business runs every time they interact with your team. In this weeks episo

Chasing Greatness: Becoming an Industry GOAT
August 03, 2025

The best contractors arent just skilled theyre hungry, humble, and always leveling up. Going from a profitable business to a leader in the industry takes more than discipline. In this weeks episo