Latan Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.Yes, you read that right.Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latan leverages her sal

What does the future of corporate events look like? Thats a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopins CMO), experienced the marketing team go from 5 to 50 employees and reach

Starting out as the search girl at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differen

How do you know what your customers want? Its not a guessing game, and Swan Sit knows this best. Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the Queen of Clubhouse and as an independe

This week, were throwing it back to one of our favorite episodes with First Advantages head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV brand (internally AND externally), redefined marketing's r

Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In this

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everyth

We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on Archana Agrawal, the CMO of Air

Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a new company. So how do you make sure your next role is ri

Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different way. That's what Jennifer Johnson (aka JJ, the CMO of Amplitude) said when Tricia asked her if category