CMO Conversations with Tricia Gellman

CMO Conversations with Tricia Gellman


Latest Episodes

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)
December 21, 2022

On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-know

7 Marketing Books That Have Shaped My Career
December 21, 2022

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriti

The Next Frontier of B2B Buying with Bevy's Steven Broudy
December 21, 2022

In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why it

The 10 Commandments for Modern Marketing
December 21, 2022

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trai

The Secret to Killing Writer's Block
December 21, 2022

Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a listen

The #1 Skill Missing in B2B Marketers
December 21, 2022

"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do is fo

The Relationship Between Sales & Marketing with Drift CRO Josh Allen
December 21, 2022

DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.

Is The Traditional Marketing Funnel Dead_
December 21, 2022

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis)
December 21, 2022

If you asked 100 people what a CMO does, chances are youll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicate

Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)
December 21, 2022

Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental health in the workplace and being vulnerable, the CMO of G2 s