Growth with Matt Bilotti

Growth with Matt Bilotti


Latest Episodes

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)
September 01, 2021

Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they'

The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)
August 18, 2021

Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did bot

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)
August 04, 2021

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every com

How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)
July 21, 2021

We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered y

Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)
July 07, 2021

Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think ab

What Good Looks Like After 6 Months for a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)
June 23, 2021

When spinning up a new growth team, the first 6 months is often treated as the time for the team to prove it's value. But what about after that? What does good look like at that 6 month mark and how do you continue to evolve from there? We'll talk t...

What a Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)
June 09, 2021

The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should approach that first hire from a focus, skill set, seniority, and structure standpoint. Lots of in...

Why Your Attempts at PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))
May 26, 2021

Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) & Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works,...

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)
May 12, 2021

Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at ...

What's the Difference Between a Growth Product Manager and a Regular Product Manager?
April 28, 2021

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team.