DoubleStack - The Business of Web Design

DoubleStack - The Business of Web Design


Latest Episodes

How To Write Hot and Sticky Headlines
June 29, 2021

Whether you're creating a lead magnet for an email opt-in, developing a headline for a landing page, or writing the subject for an email it's hard to know what to write. Developing a hook that will ri

Should You Subcontract With Agencies?
June 15, 2021

Lately, I've been in a lot of conversations about the best way for web designers to make the move to go out on their own. The biggest problem is that the mainstream advice stinks to implement. For example… Subcontracting With Agencies One way to get wo...

The New Way To Get Results On Facebook With Adrienne Richardson
June 08, 2021

Everyone using Facebook for their business knows that everything is different now. Ad costs are much higher. Targeting is totally different now – especially because of Apple's iOS privacy updates. Facebook can't even report timely,

Where’s Your Next Client Coming From?
June 01, 2021

Can you think of someone who you thought was going to be sending you referrals but they aren't? It is really exciting when you meet someone and it looks like they're going to open up a whole new world of clients for you.

What Is Solution First Marketing? (part 3)
May 25, 2021

Most web designers are stuck with a “Solution Last” approach to working with their clients. So, if that's you, then you're forced to market your services which are the same exact services everybody else is offering.

What Is Solution First Marketing? (part 2)
May 18, 2021

Last week we began our series with Solution First Marketing (part 1) and how most web designers actually use Solution LAST Marketing. When the solution is the LAST thing you do, you end up having to base all of your marketing around your services.

What Is Solution First Marketing? (part 1)
May 11, 2021

Do you ever feel like all the referrals you get are for really small projects? Or, maybe they are demanding projects but with small budgets? How do you break away from that and upgrade to clients who are serious enough to have a budget that will allow ...

Discovering The Beauty Of The WordPress Community With Michelle Frechette
April 27, 2021

Sometimes you just need to be inspired. If that's you, don't miss this! You could be looking for work, trying to find WordPress help, or looking for a community that will support your mental health and well-being.

The Future of WordPress Page Builders In 2021 – With Patrick McCoy
April 13, 2021

Today, we've got Patrick McCoy and we're talking about WordPress page builders and all kinds of stuff surrounding that topic like the impact page builders have on core web vitals. Patrick has an awesome YouTube channel where he does WordPress theme rev...

Winning Social Media Without Wasting Time – With Heather Cox
April 06, 2021

This 45-minute session with social media genius Heather Cox will pack your brain with social media marketing strategies for yourself and your clients. Heather has been managing social media for 14 years and is about to drop a ton of amazing tips on you...