Hailing from all corners of the country, Cali BBQ Media is combining low-and-slow cooking with sharp and strategic content creation.
Led by Founder Shawn Walchef in San Diego the restaurant lead turned Digital Hospitality Host has assembled a team of writers, video editors, web builders and marketers to become their own media company and spread the good news about telling your brand’s story online.

Always one to collaborate, Shawn’s Cali BBQ content team hopped on a video call and Clubhouse with Jensen Cummings’ Best Served Podcast crew to talk tips on content creation in the digital age.

https://youtu.be/Sv2gh6PIMVc

So, what happens when two of the most forward-thinking teams in the food-meets-media space come together?

Get the big takeaways on How To Become Your Own Media Company below and don't forget to subscribe to both the Best Served Podcast and the Digital Hospitality Podcast on YouTube and your favorite podcast app.

➤ BEST SERVED PODCAST: https://www.bestservedpodcast.com/

➤ DIGITAL HOSPITALITY PODCAST: https://calibbq.media/podcast-episodes

Strategy is Both Scheduling and Curiosity -
Whether you’re running a media company or running a restaurant, everyone on board needs to know what they’re doing and when they’re doing it. Setting up systems of scheduling is essential to success in any field.
“If it's not on a calendar it does not exist,” says Andrew Parr of The Best Served Podcast. “It's got to be there.”
Andrew knows this firsthand, often working with writer Sophie Braker on projects that position a podcast to live a month past its publish date. This same type of decided creation and promotion calendar is essential at Cali BBQ Media.
“Think about what the most important thing you want to publish is and put it on a schedule," says Stover Harger, editor for Cali BBQ Media. “You have to have a schedule.”
While schedules can feel like rigid constraints to some creatives, they’re still essential for accountability and business success.
Still, making meaningful content and spreading it out there in the best way possible is a sweet science that relies on interpersonal dialogue.
“The ability to keep the lines of communication open, clear and flowing is the most difficult part of this entire process of being a media company,” admits Jensen.
It also comes down to being curious enough to understand what’s new and what’s next.
“Corey has a document where we are actively researching and understanding hashtags,” notes Jensen. “What are the hashtags within any series of shows that we do, any topic that we're focused on?”
By understanding important hashtags, The Best Served Podcast can promote their content to an engaged audience and also get a gage on what type of content that audience wants next. For both Best Served and Cali BBQ, what’s next is often understanding new mediums such as TikTok.
“TikTok is a new platform and we're all figuring it out,” shares Stover. “Posting every day is important because it makes it a habit.”
By creating content on the daily and scheduling ahead,