Shawn Walchef shares the hard lessons learned while scaling a modern media company from passion project to profitable business. After years of creating content without revenue, growth came through hiring sooner, reevaluating technology constantly, and expanding beyond a single show. The story reframes media as an operating business, not a hobby, showing how people, systems, and multiple products create leverage. The result is a practical blueprint for creators ready to turn consistency into momentum.

Interview Takeaways:

• Hire Before You’re Ready – Waiting to build a team slows everything. The moment experienced people are brought in, output accelerates, quality improves, and founders regain focus. Hiring is not a cost. It is the lever that turns effort into scale.
• Your Tech Stack Is a Growth Decision – Tools are not neutral. Outdated systems, long contracts, and delayed adoption quietly cap distribution and revenue. Modern media demands constant reevaluation across audio, video, and written content to stay flexible as platforms and behavior change.
• More Products Create More Revenue – A single show limits sales conversations. Launching a second product forces clarity, expands inventory, and stretches the team in productive ways. Like a strong menu, multiple offerings turn attention into sustainable income.

Episode Links:

• Shawn Walchef LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
• Cali BBQ: https://calibbq.media/

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