Shawn Walchef explains some core concepts that will allow you to 10X Your Media Output Right Now! Shawn Walchef is the owner of Cali BBQ Media and a leading voice in the restaurant and hospitality industry. He’s built a successful BBQ brand by embracing “Digital Hospitality”—helping restaurant owners think like media companies to stay relevant in the modern age. As the host of the Restaurant Influencers podcast, Shawn interviews top industry leaders, sharing insights on branding, technology, and the future of hospitality. He speaks at major events like the National Restaurant Association Show and International Pizza Expo, teaching businesses how to leverage storytelling, social media, and digital tools for success.

• Capture Micro Moments Every Day – Small clips, quick photos, and short walk-and-talk videos add up. By documenting the real moments happening around you, you create a steady stream of content that can be shaped into reels, vlogs, and posts across every platform.
• Build a Library You Can Use for Years – Your smartphone becomes an asset the moment you hit record. Every video and photo can be repurposed for future events, announcements, meetups, and brand storytelling. Proof from the past fuels opportunities in the future.
• Repetition Creates Reach – Do not assume your audience has seen your content before. Each platform introduces you to new people, which is why the same message should appear on Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, X, and more. One idea can multiply into ten touchpoints.

• Cali BBQ Media: https://content.calibbq.media/
• Join Our Next Show: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
• National Restaurant Association Show: https://www.nationalrestaurantshow.com/
• Restaurant Influencers Shaquille O’Neal Interview: https://www.youtube.com/watch?v=WU-OR5zb7ms

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