Shawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity.

• Consistency Creates Opportunity
  Posting regularly on LinkedIn builds visibility, credibility, and connections that can lead to real business deals and partnerships.
• Your Profile Is Your Storefront
  Treat LinkedIn like your digital dining room. Keep it updated, professional, and filled with proof of the work you do and the stories you tell.
• Community Beats Competition
  By showing up, sharing beliefs, and engaging with others, operators can build genuine relationships that grow both their brand and the broader hospitality community.

• Cali BBQ Media: https://content.calibbq.media/
• Rising Tides Live: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

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