In this session of Rising Tides Live, hosted by Mike Bisceglia filling in for Shawn Walchef, the focus was on the power of storytelling—why it matters, how to practice it, and what makes a story stick. Mike opened up about his own journey creating the Bad Weather Fans podcast, sharing how a chance Twitter argument, a towed car, and years of late-night persistence turned into a 279-episode show now signed to a network. Guests followed with their own “war stories” from kitchens, careers, and life on the road, while giving each other real-time feedback on building hooks, weaving in emotion, and landing a clear takeaway. The conversation highlighted that stories aren’t just marketing tools—they’re bridges. By practicing telling our own stories with detail, emotion, and structure, leaders can connect more deeply, build trust faster, and turn everyday moments into lasting impact.

• Be the Show, Not the Commercial: Speakers emphasized that real connection happens when you stop selling and start telling — using stories to entertain, inspire, and reveal what makes your brand human.
• Authenticity Builds Unshakable Trust: Personal stories, even messy ones, cut through skepticism and marketing noise by showing vulnerability and real lived experience that audiences can believe in.
• Repetition Sharpens the Message: Sharing your story often forces clarity — each telling makes it stronger, simpler, and more compelling for both you and your audience.

• Cali BBQ Media: https://content.calibbq.media/
• Join Our Next Show: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

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