In this session of Rising Tides Live, hosted by Shawn Walchef, the spotlight was on engagement—what it really means, how to build it, and why it matters. From “the truth vibrates the fastest” to the art of making stories sticky, the conversation moved through practical lessons on creating attention, trust, and loyalty. Guests explored how speed and relevance fuel social media, how to mine everyday logs for story gold, and why one-to-one connections outlast broad marketing buckets. By treating engagement as both a discipline and a daily practice, business leaders can transform casual interactions into lasting relationships.

• Truth Sparks Instant Connection: Guests highlighted that honesty—whether uplifting or uncomfortable—creates the deepest engagement. When people sense authenticity, they stop scrolling, lean in, and respond. Engagement begins with telling the truth, not polishing the perfect pitch.
• Everyday Stories Are Marketing Gold: From a frozen yogurt shop delighting an Alzheimer’s patient daily to restaurants mining their manager logs, the discussion showed that ordinary moments are extraordinary when captured and shared. Collecting these stories creates a renewable source of meaningful content.
• One-to-One Beats Broad Buckets: Old-school segmentation can’t match the power of personalized engagement. Whether it’s a direct text, a thank-you video, or a small gift, treating customers as individuals builds loyalty that mass marketing simply can’t replicate.

• Cali BBQ Media: https://content.calibbq.media/
• Join Our Next Show: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

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