In this session of Rising Tides Live, hosted by Shawn Walchef,  the conversation explored the shifting landscape between old media and new media—and what that means for storytellers, business owners, and consumers alike. From newspapers and cable TV to podcasts, livestreams, and TikTok, the group compared how information is created, shared, and trusted in a world where everyone can be their own broadcaster. The discussion touched on the enduring value of legacy outlets, the democratization of content creation, and the need for authenticity in a crowded digital space. Personal stories highlighted how media habits have evolved, why credibility still matters, and how the smartest brands are meeting audiences wherever they consume. It was a candid look at where media has been, where it’s headed, and how to navigate both worlds with intention and trust.

• Authenticity Wins in Any Era: Whether it’s a podcast or a primetime news slot, audiences connect with content that feels genuine, not overly polished or sales-driven.
• Both Worlds Still Matter: Legacy outlets offer credibility and reach, while new media provides speed, accessibility, and direct audience connection—savvy storytellers find ways to use both.
• Storytelling Is the Real Constant: Platforms change, but compelling, well-told stories remain the foundation for building trust, attracting attention, and creating lasting impact.

• Cali BBQ Media: https://content.calibbq.media/
• Join Our Next Show: https://betheshow.media/rising-tides/
• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

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