Most restaurant operators are not looking for a CFO — until they realize they need one. In this episode of Digital Hospitality, Alex Racioppi, CEO and Founder of KitchenSync, shares how his team is helping growing restaurant groups take control of their finances without building a corporate office. KitchenSync acts as a CFO in a box, delivering real-time reporting, financial clarity, and support tailored to operators. Alex breaks down how AI plays a role, why empathy matters in finance, and what it really takes to grow beyond instinct. This is about making better decisions — and making people feel supported.

• Being a CFO Means Serving People, Not Just Spreadsheets – To Alex Racioppi, finance is not just about reporting. It is about responsibility. As a virtual CFO, his mission is to support the humans behind the business. The chefs, managers, and operators who make the restaurant world run. The real job is not delivering data. It is making sure that data leads to better decisions, less stress, and more time to do what people do best.
• Hospitality Isn’t Just for Guests – Great hospitality extends beyond the dining room. Racioppi’s approach to financial services is rooted in empathy — meeting operators and managers where they are, speaking their language, and making complex information simple and actionable. Financial clarity, he argues, is one of the greatest forms of support a business partner can offer.
• Technology Should Respect the Craft – KitchenSync was not built to replace people. It was built to elevate them. By automating the tedious and surfacing insights faster, AI allows chefs and managers to focus on the parts of the business that require judgment, creativity, and care. For Racioppi, good technology honors the time and energy it saves.

• KitchenSync Online: https://www.kitchensync.us/
• KitchenSync LinkedIn: https://www.linkedin.com/company/kitchensync3/
• KitchenSync Instagram: https://www.instagram.com/kitchensync.us/
• Alex Racioppi LinkedIn: https://www.linkedin.com/in/alessandro-racioppi-a459819/

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