Traditional PR is no longer the key to getting your story heard. Press releases, media gatekeepers, and curated coverage have been replaced by something more powerful: your own voice. In this new media era, business owners don’t have to wait for permission—they can publish directly to the platforms people already use. This article follows the transformation of Cali BBQ from PR hopefuls to content creators, showing how authentic storytelling outperforms traditional strategies. With a simple five-step approach—plan, produce, publish, promote, repeat—any business can control its narrative and build real community in 2025 and beyond.

• Traditional PR is outdated – People trust real voices over polished press. A personal video or behind-the-scenes post can connect more than a traditional news segment ever could.
• Every business is a media company – You don’t need a middleman to get your story out. With the right tools and mindset, you can publish directly to your audience and control your own narrative.
• Consistency builds visibility – Success doesn’t come from one viral moment—it comes from showing up often. Regular content builds momentum, trust, and long-term attention.

• Traditional PR Is Dead on YouTube: https://youtu.be/eZFJZmeabjE
• Shawn Walchef On LinkedIn: https://www.linkedin.com/in/shawnpwalchef
• Join Our Rising Tides Live Show: https://betheshow.media/rising-tides/

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