Zenon McHugh did not just open a bar, he built a vision. By prioritizing real estate ownership over short-term gains, Zenon turned Twisted Shamrock Pub into a true community anchor near Chicago’s Midway Airport. His background in accounting and tax strategy gave him an edge, helping him secure key licenses, manage costs, and survive the brutal early months. Weekly financial reviews, brand integrity, and smart marketing helped Twisted Shamrock grow without sacrificing its identity. Today, the pub stands as proof that in hospitality, owning the dirt and knowing your numbers can make all the difference.

• Building a Bar Brand the Right Way – Zenon McHugh knew from the beginning that his bar, Twisted Shamrock Pub, couldn’t compete on volume or discount specials. Instead, he focused on quality cocktails, community loyalty, and holding the line on brand integrity, even when the early months were brutally slow.
• Owning the Real Estate – For McHugh, buying the building wasn’t just a financial move — it was the foundation of his long-term strategy. His accounting background taught him that owning the property gave him control, stability, and the flexibility to weather early growing pains.
• Weekly Numbers Are Non-Negotiable – Success in hospitality isn’t just about vibes — it’s about vigilance. Zenon stresses the importance of reviewing financials and inventory every week, spotting trends early, and protecting the bottom line before small problems spiral into major ones.

• Zenon McHugh on LinkedIn: https://www.linkedin.com/in/zenonmchugh/
• Twisted Shamrock Pub Website: https://twistedshamrockpub.com/
• Twister Shamrock Pub TikTok: https://www.tiktok.com/place/Twisted-Shamrock-Pub-20442395115708094
• Twisted Shamrock Pub on LinkedIn: https://www.linkedin.com/company/twisted-shamrock-pub/
• Dan Diaz LinkedIn: https://www.linkedin.com/in/daniel-d-diaz/
• F3 Website: https://f3tech.com/

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