One of the biggest myths entrepreneurs fall for is the old saying, “If you build it, they will come.” Inspired by Hollywood fantasy, it’s a dangerous lie in the real world of business. Shawn Walchef, founder of Cali BBQ Media, breaks this idea apart with one clear message: If you don’t promote yourself, no one will. You could have the best product or the most inspiring mission, but if your story isn’t out there—on Instagram, LinkedIn, YouTube, or even your local community Facebook page—you’re invisible.

Interview Takeaways:

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• If You Build It, They Will Come Is a Lie – No matter how great your product or service is, people won’t show up unless you actively promote it through consistent storytelling and content creation.
  
• Consistency Beats Perfection – Success in digital storytelling doesn’t come from one perfect post—it comes from quantity, speed, and consistency. You must embrace looking and sounding imperfect at first in order to get better over time.
  
• Business Owners Must Become Storytellers – Whether you’re opening a restaurant or launching a new product, you need to be your brand’s loudest advocate. Creating content around your journey, your partners, and your decisions builds trust, opportunity, and community.
  

Episode Links:

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• Nobody Will Talk About Your Business FOR YOU! Video Marketing Success in 5 Simple Steps: https://youtu.be/inAKIVlqXxI
  
• Shawn Walchef LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
  

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