Digital Hospitality

Digital Hospitality


How Scottie J Uses Storytelling and Strategy to Empower Los Angeles

March 24, 2025

Jeremy Jones, who goes by Scottie J, is the founder of Suburban LA and has turned a high school blog into one of LA’s most trusted digital media platforms. With over 10,000 Instagram posts and a growing presence on YouTube and beyond, Scottie has built a community rooted in storytelling, consistency, and cultural relevance. His work became especially vital during the recent LA wildfires, where he partnered with local nonprofits to provide real-time, verified information. Now expanding into premium content and live events, Scottie continues to lead with impact, proving that digital media—when fueled by purpose—can drive real-world change and lasting community connection.



Interview Takeaways:

  • Staying Consistent to Build Community – Scottie J understands that success on social media isn’t about going viral—it’s about showing up every day. With over 10,000 posts on Suburban LA’s Instagram account, Scottie has proven that relentless consistency is the key to building trust, engagement, and a loyal digital following.
  • Transforming a Passion Project into a Media Brand – What began as a blogspot in 2012 has grown into a full-fledged media platform. Scottie J credits his growth to a willingness to evolve, learn, and adapt. Suburban LA now includes podcasts, newsletters, event coverage, and plans for a food show—all built from a foundation of storytelling.
  • Leading with Empathy During Crisis – When wildfires devastated Los Angeles, Scottie J didn’t just report the news—he became part of the solution. Working alongside the NOAH Foundation, his team provided verified information and real-time updates to the community, offering both awareness and support during a time of chaos.


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