Digital Hospitality

Scott Porter on Building San Diablo Churros and Mastering Internet Storytelling
Interview Takeaways:
- Persistence Fuels Growth - Scott Porter’s journey proves that persistence is the secret ingredient to success. From Shark Tank auditions to relentlessly refining his business model, he has demonstrated that entrepreneurs must push through rejection and uncertainty. His ability to pivot, from catering to churro kits and now frozen churros—shows the power of adaptability in business growth.
- Internet Storytelling Builds Brands - Marketing isn’t just about ads, it’s about creating moments that people remember and share online. Porter’s "Churro Funeral" for Costco’s discontinued churros and his mission to deliver churros to Charles Barkley are prime examples of news hacking done right. By leveraging viral storytelling and social media.
- Innovation Opens New Doors - The churro industry is evolving, and San Diablo is leading the way. By recognizing that cinnamon-sugar nostalgia was booming but actual churro availability was lacking, Porter launched ready-to-bake frozen churros, making it easier than ever for consumers and restaurants to enjoy high-quality churros.
Episode Links:
- Scott Porter On LinkedIn: https://www.linkedin.com/in/scottcraigporter/
- San Diablo Online: https://sandiablochurros.com/
- San Diablo On Instagram: https://www.instagram.com/sandiablochurros/
- San Diablo On YouTube: https://www.youtube.com/channel/UCxA8wyelctIhA8XyovierZw
- San Diablo On TikTok: https://www.tiktok.com/@sandiablochurros
- San Diablo On LinkedIn: https://www.linkedin.com/company/san-diablo-artisan-churros/
- San Diablo RIP Costco Churros IG: https://www.instagram.com/sandiablochurros/reel/C2S_JdoSbyT/?hl=en
- Shark Tank: https://abc.com/show/535e2b07-18a9-4d94-9803-9ed8257b9d23
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