In this special episode of Rising Tides Live, host Shawn Walchef explores the creative and strategic impact of branded GIFs with Elizabeth Doss, a motion graphic designer and verified GIPHY artist. Together, they dive into how businesses can use GIFs to boost engagement, build community, and establish brand identity across digital platforms. Elizabeth shares her expertise in creating custom GIFs! From driving home a brand tagline to engaging with customers in innovative ways, this episode is packed with actionable insights for businesses of all sizes. Whether you’re looking to elevate your content strategy or explore new digital tools, this conversation highlights the untapped potential of GIFs as a dynamic medium for storytelling and marketing.

• Create Emotional Connections: GIFs leverage humor, pop culture, and quick visuals to instantly connect with audiences, fostering meaningful engagement, shared experiences, and enhanced emotional resonance with your brand.
• Optimize for Discoverability: Branded GIFs, when optimized with specific tags and keywords, can significantly increase a business’s visibility in search results across Instagram, GIPHY, TikTok, and other major platforms.
• Enhance Brand Communication: Custom GIFs provide businesses with unique tools to react to customer interactions, reinforce taglines, and boost brand recognition in fun, creative, and memorable ways that stand out.

• Cali BBQ Media: https://content.calibbq.media/
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