In this session, we explore the future of podcasting and what it means for creators, businesses, and brands as we move into 2025. In this episode of Rising Tides Live, the group discusses the power of digital storytelling—beyond just audio—and emphasizes the importance of leveraging video, short-form clips, and multi-platform distribution to grow your reach. Whether you’re just starting or leveling up, consistency, authenticity, and repurposing content are key to success. The message is clear: stop overthinking, start creating, and focus on building genuine connections. Podcasting isn’t just about downloads—it’s about telling your story, showing up consistently, and connecting with audiences everywhere.

• Podcasting is Digital Storytelling – The concept of “podcasting” extends beyond audio—it encompasses video, written content, and short-form clips. Consistent, authentic storytelling across platforms (YouTube, TikTok, LinkedIn) is essential for building a brand and reaching a global audience. Businesses are increasingly becoming media companies, using podcasts as tools for digital distribution and storytelling.
• The Rise of Multi-Platform Content – Video is becoming a dominant form of podcasting in 2025. Successful podcasters leverage long-form episodes to generate short-form content for social media, maximizing discoverability and audience engagement. Repurposing content for multiple platforms is key to expanding reach and adding value.
• Authenticity and Relationships Matter – Audiences are drawn to authentic conversations and relatable stories. Podcasters who focus on building genuine connections—through guest interactions, community involvement, and storytelling—can foster deeper relationships and audience loyalty. Success comes from being yourself and capturing real moments rather than trying too hard to create content.

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