We kick off our livestream in style by diving into, you guessed it, livestreaming! As 2024 winds down, one thing is clear: whether you’re building a business, personal brand, or podcast, livestreaming is a must for growth. In this episode of Rising Tides Live, the group discusses the importance of letting go of fears—whether it’s worrying about how you look or how many people are watching—and just getting started. Growth happens outside your comfort zone, and the only way to succeed is by taking chances and putting yourself out there.

• Consistency and Adaptation Are Key to Success – Livestreaming and digital content creation require persistence and adaptability. From transitioning through platforms like Clubhouse and LinkedIn Audio to embracing video on Riverside, the team exemplifies how staying consistent and evolving with new technologies can build a stronger, more connected community. It’s about showing up regularly, learning from failures, and improving over time.
• Livestreaming Is About Connection, Not Perfection – The value of livestreaming lies in authenticity and audience engagement. Whether it’s interacting with comments, acknowledging viewers by name, or sharing behind-the-scenes stories, the goal is to foster real human connections. Audiences are forgiving of technical hiccups or imperfections as long as the content feels genuine and interactive.
• The Cost of Inaction Outweighs Imperfection – The recurring theme is the “cost of inaction.” Businesses hesitant to embrace livestreaming or other digital tools risk being left behind. While ROI on live content may be hard to measure directly, the long-term benefits of visibility, audience growth, and brand engagement far outweigh the risks of starting small or making mistakes along the way.

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