Storytelling is the secret to standing out in today’s crowded digital world. At the California Restaurant Show, Shawn Walchef of Cali BBQ Media shared his journey, emphasizing, “No one is coming to tell your story.” Walchef discussed his Orange Tree Theory, a personal story highlighting the importance of sharing unique experiences to connect with audiences. By embracing vulnerability and consistency, businesses can create impactful stories that drive connection and growth.

Interview Takeaways:

• Create Your Own Orange Tree – At the California Restaurant Show, Shawn Walchef shares a powerful story about his Cali BBQ restaurant and its connection to an Orange Tree. This story holds deeper significance, illustrating the importance of storytelling in business. Shawn emphasizes why every business owner or creator needs their own “Orange Tree” story to connect with their audience and inspire success.
• How To Win On The Internet – At the California Restaurant Show, Shawn Walchef shares his team’s key strategies for success at Cali BBQ Media, including a powerful and effective way to build a strong online presence.
• You Have To Make People Care – Building something great doesn’t guarantee people will show up. At the California Restaurant Show, Shawn Walchef shares insights on the extra steps needed to achieve true success.

Episode Links:

• Shawn Walchef On LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
• California Restaurant Show: https://www.westernfoodexpo.com/
• Full Orange Tree Theory Video: https://www.youtube.com/watch?v=4PAjNYMuKxI
• Cali BBQ Media YouTube Page: https://www.youtube.com/@CaliBBQMedia
• Cali BBQ Media Online: https://content.calibbq.media/

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