How do you connect with brands on social media in a meaningful way? Whether you’re trying to grab their attention or collaborate on campaigns, what’s the best approach to making it happen? And when it comes to partnerships, should you focus on big names, or can smaller brands offer even more value?

On today’s episode of Rising Tides, we’re joined by Bill Oakley, former writer for The Simpsons turned food influencer. Bill shares the fascinating story of how he indirectly caught McDonald’s attention and launched a new career in food influencing. For those who want the full story of how Bill made this happen, check out the episode now available on Restaurant Influencers.

We’ll also explore the unique opportunities smaller brands can provide and why they’re often the key to building practical, mutually beneficial partnerships. Plus, we discuss the importance of staying active on social media to connect with brands and create successful collaborations.

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