Digital Hospitality

Digital Hospitality


How Mike Fishman Blends Passion, Sales, and Partnerships in Hospitality

November 18, 2024

Mike Fishman, VP of Sales at Commerce7, shares his journey from restaurant tech to running acclaimed Chicago hotspots and thriving in hospitality-focused sales. Mike discusses key partnerships, especially with Dan Diaz of F3 Tech, and how F3’s support has been essential to his business. From a viral LinkedIn post on career vulnerability to lessons learned in tech and hospitality, Mike’s story blends resilience, passion, and people-first values. Tune in for insights on sales, the power of industry connections, and Mike’s unshakeable love for restaurants and memorable dining experiences.



Interview Takeaways:

  • Modern Commerce for Wineries: Mike Fishman, VP of Sales at Commerce7, brings decades of experience in the restaurant industry to his current role, where he now drives and promotes modern commerce solutions for wineries
  • Support from Industry Leaders like Dan Diaz  – Mike Fishman has played an integral role in restaurant management and understands the importance of quality IT and support. He appreciates the dedication of Dan Diaz and the entire F3 team.
  • F3 Is There When You Need Them – Great partnerships are essential for any successful business. When challenges arise, having reliable partners to provide timely support is not just a bonus—it’s a necessity. F3 offers this hands-on support and guidance to people like Mike Fishman and restaurants across the country.


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