Matt Singer is CEO of Ecotrak, a SaaS company transforming the facilities industry with its leading enterprise facility and asset management platform. 

Singer, with a background in restaurant finance, co-founded the company by merging his expertise with that of his partner, who specialized in restaurant facilities. They recognized a gap in data supporting operational decisions, such as expenses, and aimed to create a solution. 

“We lived in this world where there wasn’t a lot of data supporting the decisions that we had to make,” says Singer to host Shawn Walchef of Cali BBQ Media at the National Restaurant Association Show 2024. “So we came up with the idea that we could create a tool that tracks all the data, but gives operators a really easy way to get what they need.” 

Since its inception in 2018, Ecotrak has experienced significant growth, even navigating the challenges of a software startup during COVID-19.

A key aspect of Ecotrak’s success is its emphasis on data and easy reporting tools. 

“We put a lot of emphasis on giving really easy reporting tools to people so they (operators) can, in a couple clicks, figure out where their money’s going, how they can save money, and ultimately drive profitability,” Singer explains. 

With features like warranty execution, Ecotrak enables clients to achieve revenue-equivalent savings, enhancing their bottom line without needing to increase sales volume.

Ecotrak is also at the forefront of integrating advanced AI tools to automate processes, significantly enhancing efficiency and user experience. The company is launching a new inventory and parts module, along with a technician module, to help customers manage their internal parts and technicians. Additionally, Ecotrak is developing a chatbot named “Emma,” akin to Apple’s Siri, which allows users to place requests automatically. 

“We’ve got some really cool AI stuff we’re working on. We’ve got a chatbot that we’re launching in the next 30 to 45 days. So you’ll be able to talk to what we call Emma, it’s our version of Siri and place requests automatically,” Singer shares.

Through continuous innovation and a strong focus on customer needs, Ecotrak is revolutionizing the facilities management landscape, driving profitability, and enhancing operational efficiency for businesses across various industries.

The team at Ecotrak is dedicated to helping customers simplify facilities management every day.

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.
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