During a Live Coaching Call with mentor David Meltzer, Shawn Walchef unlocked key insights into maximizing the value and distribution of content. 

Meltzer emphasized the importance of understanding the quantitative value of post-production content, explaining how a single piece of content can reach millions if distributed correctly. 

Unlocking Quantitative Value

“The quantitative value of the post-production content, if utilizing the stage theory, can be millions of people for every piece of content,” Meltzer noted.

Maximizing Content Distribution

In this session, Meltzer also stressed the necessity of a strategic approach to content capture and distribution. He shared that effective distribution begins with planning and capturing content in multiple ways to ensure it performs well across various platforms,and underscores the importance of a comprehensive strategy that includes identifying key participants and leveraging their networks for broader distribution.

“It’s the before, the during, and after that’s captured in a way that is already aligned with certain platforms,” he explained. “We maximize distribution. So it’s capture and distribute internally and externally.”

Aligning Timing and Risk Tolerance

Aligning timing and risk tolerance is crucial for executing Meltzer’s Stage Theory. He advised focusing on building authentic relationships and managing them throughout the content creation and distribution process. He also emphasized the need for flexibility and ongoing alignment to ensure long-term success.

“Your focus should be on aligning both parties involved with the timing and risk tolerance at each period of engagement,” Meltzer said. “I don’t hold anyone to their agreement because I think that’s one of the biggest issues that is counterintuitive; is that we can come to an agreement that’s a starting point. But the real relationship is managing and developing the timing and risk tolerance aligned with what we’re going to do at all times.”

This Live Coaching session with David Meltzer provided valuable lessons on harnessing the power of content and strategic distribution to drive business growth and engagement.

Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.
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