The birth of Schedulefly was rooted in the chaos of manually creating restaurant schedules using Post-It Notes. Wil Brawley and his partners recognized the inefficiencies in this process and envisioned a streamlined solution aimed to eliminate the constant need for phone calls and last-minute changes. Schedulefly emerged as that solution, and revolutionized communication within the restaurant industry, simplifying scheduling processes and enhancing efficiency.

“The idea was, why don’t we just provide this really simple solution that eliminates the need for all these phone calls and all these fire drills when somebody’s sick and just have email and text and an app and just a way to just get this information to people. And then when the changes happen, it’s automatic.” said Brawley to host Shawn Walchef of Cali BBQ Media.

Facing the challenges of the COVID-19 pandemic and a ransomware threat, Brawley and Schedulefly experienced the power of storytelling and transparent communication. In times of crisis, Brawley embraced openness, regularly sharing updates through videos posted to Instagram. This genuine approach not only strengthened the connection with Schedulefly’s community but also showcased the resilience of a small, independent restaurant-facing adversity.

“We were very clear with what was going on.” recalls Brawley. “That’s when we really realized the power of storytelling and communication in a big way.”

Wil Brawley’s journey extends beyond scheduling software; it delves into the realm of storytelling. Despite initial hesitations, Brawley compiled impactful stories of independent restaurant owners in the book “Restaurant Owners Uncorked”. Taking a leap of faith, Schedulefly self-published the book, and it turned out to be a success. Brawley’s dedication to sharing these stories and connecting with the community reflected a belief in the importance of authentic narratives and has since evolved into a podcast of the same name, which has featured Cali BBQ Media’s Shawn Walchef.