In the final show of the year, five senior figures in the marketing communications industry discuss what 2021 may hold in store for brands, agencies and individuals. We discuss technological adoption, behavioural change, brand purpose, diversity,

The COVID-19 pandemic, social unrest on either side of the Atlantic, Brexit, a vitriolic US Presidential election and mass redundancies are what 2020 will be remembered for. And while the human cost has been massive,

Until now, podcast discovery, research and outreach has been an arduous task. Trying to find relevant podcasts in a specific topical niche has largely been a manual job, while publicly available listener statistics and analytics have been non-existent....

At this time of year thought leaders start predicting what will happen in marketing communications over the next 12 months. But most of those predictions are based upon opinion rather than data. That criticism cannot be levelled at the likes of Global ...

In the late 1980s and early 1990s, Transvision Vamp was one of the most popular alternative bands in the UK, with a number one album and five top 20 singles. No stranger to controversy, lead singer Wendy James was renowned for her rebellious and straig...

Brilliant user generated content is seen by some marketers as the holy grail. UGC can create greater engagement, build trust and affinity, and provide endorsement for other marketing activities. Above all, 60% of consumers think that user generated con...

The Chartered Institute of Public Relations was founded in 1948 and currently has around 10,000 members. In common with most organisations, the CIPR has had to adapt rapidly to minimise the impact of the COVID-19 pandemic,

In part two of a duo of shows focused on the communications professionals who are shaking up the industry, we discuss conventional agency models and their limitations, selling results not time, the importance of transparency,

On the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline a template for the future that will ensure that communications agencies not only survive, but thrive.

Public relations is at a crossroads. Years of failing to adequately address the measurement issue, ignoring associated disciplines like SEO and a steadfast refusal to understand the viewpoint that PR is a tactical function rather than a strategic disci...